SOON
1-4
90 Mins
Ages 10+
The 1985 hit board game that never existed...until now.
A working mini-vending machine that rolls the dice.
The table presence you don't really need, but your gaming soul desires. Good, bad, or ugly, your RNG will roll in style.
Welcome to Thirst City. You either come out on top — or you're just another
New Coke.
Crunchy Worker Placement
Deck Building Gone Corporate
Fight for Mind Share AND Shelf Space
Choose YOUR side.
(or don't — the megacorps eat everyone eventually)
How to RULE (the boardroom)
Hire (and fire) executive talent.
Recruit ad men, brand strategists, lawyers, and goons. Fire them when they underperform or when you need the salary savings. Every executive brings a unique power and a price tag.
Run Ads.
Buy TV spots, hire celebrity endorsers, and drop ad campaigns that rewrite consumer memory. Every round, roll consumer dice through a working mini-vending machine and see what sticks.
Capture Shelf Space.
Diners, arcades, bodegas, gas stations, grocery chains. Place workers in the venues that matter and push the other brands to the back of the fridge where they belong.
Sabotage Rivals.
Dirty tricks cards, corporate espionage, and hiring your rival's best executive out from under them. All's fair in love and cola marketing.
A marketing war, for the kids of a new generation.
"For the past 18 months, I've been hard at work on Cola Wars. You run a startup brand of cola going up against the evil CorpoCola. You'll advertise, buy shelf space, hire executives, and do all sorts of underhanded things to get ahead."
"The secret nerdy truth: the original idea was to make it a demonstration of marketing science concepts like mental and physical availability and category entry points. It was originally going to be about laundry detergent. True story."
Cameron is a Toronto-based brand strategist with 16 years in ad agencies — including a brief stint writing for a certain fizzy drinks company. Cola Wars is his first game.
— Cameron Fleming
For a hobby that forgot Gen X exists.
"We're publishing Cola Wars because dry euro-sameness has taken over, and nothing on the shelf is FOR us anymore."
One More Turn Games shipped Ascendancy in 2023 — a fantasy 4X that raised $476,000 on Kickstarter and earned us the backer-given title "one of the most transparent creators" in crowdfunding.
— Matthew Meeple
Don't miss it — again.
Convinced yet? Get on the list before launch.